Katun Launches Arivia Multifunction Printers in Europe with Innovative Mixed Reality Showroom
January 7, 2025
First Sales Achieved After Successful Launch and Virtual Demonstrations
Tiel, the Netherlands – January 8, 2025 – Katun Corporation (Katun), a leading provider of OEM-compatible imaging supplies for printers, copiers, and multifunction printers (MFPs), is proud to announce the successful launch of its Arivia MFPs in Europe. The launch was supported by an innovative Mixed Reality Room, which enabled the company to make its first sales of the new product line.
The Mixed Reality Room is a 3D virtual showroom developed in collaboration with the interactive marketing group, Mixed Reality Rooms by ABM Answered. This unique tool allows potential partners to interact with local Katun representatives, learn about the company, and explore Arivia products in-depth – from wherever they are located.
“We are thrilled to introduce our Arivia MFP product line using this cutting-edge technology,” said Heidi Boller, General Manager of Katun Europe, Middle East and Africa. “This virtual experience allows attendees to discover our products and engage with us in a personalized way, no matter where they are located. It highlights Katun’s innovative approach and commitment to delivering exceptional partner experiences.”
From November 18 to December 9, 2024, 113 registrants participated in 15 Mixed Reality Room sessions across Europe. Each session was tailored to meet the specific needs of attendees, with Katun representatives hosting each group in their local language, addressing unique questions, and providing detailed product insights.
Jon Palin of Elmdale Maintenance Limited shared his experience as an attendee: “The mixed reality presentation was a fascinating and unique way to explore the new range of equipment Katun was promoting. The augmented reality experience allowed me to explore the products and interact with the equipment remotely. It was a great way to dive deeper into the product’s features and specifications.”
You can learn more about Katun’s Mixed Reality Room here. To schedule a Mixed Reality Room session, contact Katun here.
About Katun
Headquartered in Minneapolis, Minnesota, USA, Katun Corporation (Katun) is one of the world’s leading providers of OEM-compatible imaging supplies and a comprehensive range of products and services for printers, copiers, and multifunction printers (MFPs). In 2024, Katun launched Arivia, their first line of MFPs. Katun has more than 45 years of experience in the office technology industry and serves approximately 8,000 dealer and distributor partners globally. Harnessing their wealth of industry expertise, Katun aims to bring clients, ‘Success Made Simple,’ offering products and services focused on reliability, simplicity, and innovation.
European Media Contact
Kim Bryant
Marketing Communications Manager
Kim.Bryant@Katun.com
Global Media Contact
Allie Kern
Public Relations Manager
Allison.Kern@Katun.com