Elie Choukroun Appointed as EMEA Deputy General Manager

Elie Choukroun Appointed as EMEA Deputy General Manager
Seasoned industry executive to accelerate business growth and strengthen market presence across EMEA region

Tiel, the Netherlands – September 16, 2025 – Katun Corporation (Katun) provider of Arivia multifunction printers (MFPs) and leading supplier of OEM-equivalent imaging supplies for printers, copiers, and MFPs is proud to announce the appointment of Mr. Elie Choukroun as Deputy General Manager of the Europe, Middle East and Africa (EMEA) region, effective immediately.

With more than 30 years of senior leadership experience in the print and IT industries, Elie is known for driving transformation and delivering sustainable growth. He has previously held several executive positions within the Ricoh Group, most recently serving as President of Ricoh France, where he successfully led a major strategic transformation and delivered sustained, profitable growth.
    
“We are thrilled to welcome Elie to Katun’s leadership team,” said Heidi Boller, General Manager, Katun EMEA. “His proven ability to build high-performing sales organizations and drive revenue growth makes him the ideal leader to take our EMEA strategy to the next level and strengthen our leadership across the region.”

In his new role, Elie will spearhead Katun EMEA’s commercial strategy, with a focus on expanding the company’s footprint in key markets, strengthening customer engagement, and advancing the growth of the Arivia MFP business.

“I’m honored to join Katun at such an exciting moment in its journey,” said Elie Choukroun. “The company’s commitment to innovation, customer-centric culture, and strong core values truly set it apart. I look forward to collaborating with the talented EMEA team to seize new opportunities while continuing to deliver outstanding value to our clients.”

About Katun 
Headquartered in Minneapolis, Minnesota, USA, Katun Corporation (Katun) is one of the world’s leading providers of OEM-equivalent imaging supplies and a comprehensive range of products and services for printers, copiers, and multifunction printers (MFPs). In 2024, Katun launched Arivia, their first line of MFPs. Katun has more than 45 years of experience in the office technology industry and serves approximately 8,000 dealer and distributor partners globally. Harnessing their wealth of industry expertise, Katun aims to bring clients, ‘Success Made Simple,’ offering products and services focused on reliability, simplicity, and innovation. www.katun.com

European Media Contact – 
Kim Bryant
Marketing Communications Manager 
Kim.Bryant@Katun.com

Global Media Contact – 
Allie Kern, 
Public Relations Manager 
Allison.Kern@Katun.com