Katun Steps Up to the Plate: Building Stronger Dealer Relationships Through Sports Marketing

Katun Steps Up to the Plate: Building Stronger Dealer Relationships Through Sports Marketing

By Kay Fernandez - Vice President, Global Marketing, Katun Corporation

Katun is proud to announce its new partnership with the San Diego Padres, a collaboration that goes beyond traditional sponsorships that will create meaningful connections, memorable experiences, and increased brand visibility across California and beyond. As part of this partnership, MOS (Modern Office Solutions), a trusted authorized Katun dealer in California, plays a key role in bringing this relationship to life at the local and customer level. This partnership reflects Katun’s continued investment in innovative marketing strategies that strengthen relationships, elevate brand presence, and support its dealer network.

Why Sports Marketing Matters in B2B

In today’s competitive B2B landscape, product performance and pricing are table stakes. What differentiates leading brands is how they build trust, loyalty, and emotional connection with their partners. Sports marketing offers a powerful platform to do exactly that.

From a marketing leadership perspective, this approach is proven. Earlier in my career, I had the opportunity to learn from a CEO who was a strong advocate of sports marketing as a growth strategy. Under his leadership, the organization invested in 30+ sponsorships across golf, baseball, basketball, and soccer, using sports as a catalyst for relationship-building and revenue generation. Those sponsorships were not passive - they were fully leveraged to drive business impact.

Leveraging Sports to Build Relationships and Drive Revenue

Across those partnerships, sports marketing became a strategic engine for growth through:

• Prospective customer open houses hosted at sporting venues
• Sports personalities as guest speakers at marquee company events
• Employee incentives and recognition programs tied to exclusive sports experiences
• Branding visibility, including outfield signage and venue placements
• Memorable, shared experiences that strengthened trust and long-term relationships

That experience reinforced a critical lesson: when done strategically, sports marketing is not an expense, it’s an investment. One that builds credibility, deepens relationships, and directly contributes to revenue growth.

Entertaining Dealers Through Shared Experiences

Katun’s partnership with the San Diego Padres reflects these same principles. Hosting dealers and customers at games creates an environment where business conversations happen organically and relationships are strengthened naturally.

These shared experiences:

• Move conversations beyond transactional interactions
• Create lasting memories associated with the brand
• Reinforce loyalty by making partners feel valued 

For MOS, this partnership provides a powerful platform to engage their customers and employees across California while reinforcing its role as a trusted Katun partner.

Strengthening the Katun–MOS Partnership

As an authorized Katun dealer, MOS benefits from aligning with a globally recognized brand that invests in meaningful engagement, not just marketing exposure. The Padres partnership enables MOS to:

• Elevate its presence in the California market
• Differentiate through relationship-driven marketing
• Offer customers exclusive, high-impact experiences tied to a trusted brand

It’s a partnership built on shared values: growth, collaboration, and long-term success. 

Branding Visibility That Creates Lasting Impact

Sports marketing also delivers brand visibility in moments that matter. Whether through stadium signage, event activations, or premium experiences, Katun’s presence within a Major League Baseball environment reinforces:

• Brand credibility
• Market leadership
• Commitment to its dealer ecosystem

These are the moments people remember - and associate with trust and performance.

More Than a Sponsorship

Katun’s partnership with the San Diego Padres is more than a sponsorship. It’s a strategic extension of a proven marketing philosophy; one rooted in experience, relationship-building, and measurable business impact. Together with MOS, Katun is creating opportunities that bring people together, build trust, and drive growth. Because the strongest brands, and the strongest partnerships, are built not just on products, but on shared experiences that last well beyond the final inning.