Associate Product Marketing Manager

Job Description

As an Associate Product Marketing Manager, you will manage, develop, and implement marketing activities to maximize sales of an assigned brand. You will analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies for assigned brand(s) based on research and analysis. You must be able to work for any US company and be located in the Twin Cities to be considered for this position.

Purpose:

Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with regional sales & marketing teams to identify and implement appropriate marketing strategies.

Key Responsibilities:

• Identify and communicate product features, advantages, and benefits by collecting, analyzing, and interpreting technical and market data to enable product differentiation and ensure consistency with brand objectives.
• Identify, confirm, prioritize, and forecast new product opportunities including new or existing product extension strategies to ensure specific corporate financial, strategic, and new product objectives are met.
• Manage product life cycle to identify when products should be introduced, how they should be marketed during growth and maturity phases and eventually removed from the market to enable achievement of strategic objectives.
• Direct and manage product launch activities including documentation and communication of pertinent information required for successful product launches to enable achievement of the business commitment for those products.
• Develop and implement strategic product promotions and programs that will exceed the achievement of corporate financial objectives.
• Communicate with business unit marketing, sales force, and customers to collect, analyze, and consolidate product and program needs into the overall product identification and selection process to ensure local needs are achieved.
• Communicate with product development, procurement, global supply, and technical support teams throughout the product life cycle to support the development and launch of new products, and ongoing support and communication of existing product updates.
• Work with product development and business units to identify appropriate price points for new and existing products.
• Act as a liaison between product development and business unit sales & marketing to ensure products meet customer needs.
• Develop and maintain technical product knowledge and trends that enables effective identification and communication of product feature benefits in product launch collaterals and product training.
• Recommend, implement, and monitor, continual improvement/quality initiatives, policies, and processes to achieve quality and profitability goals.
  Education and Experience 

Required Skills and Qualifications:

Education and Experience 

• Bachelor’s degree in marketing, Business, or equivalent education
• 2+ years’ experience of product marketing, ability to manage multiple product lines with multi-million-dollar responsibility.

Knowledge, Skills and Abilities

• Strategic thinking
• Assertive and capable of market management
• Creative design aptitude
• Analytical
• Excellent verbal and written communication skills (must be adept at working at all levels within the organization, customers, partners and external third parties)
• Strong organizational and project management skills
• Change Management
• Detail orientation
• High level of problem-solving skills
• Ability to handle multiple tasks and/or projects simultaneously

Equipment/Software Utilized

• General office equipment: personal computer, telephone, printer, fax, copier
• Microsoft Office Suite: Word, Excel, PowerPoint, (Access a plus)
• Outlook, Teams, Datawarehouse (for reporting), IFS (ERP system)

Requirements

• Candidates must be well qualified, able to work for any US company and be located in the Twin Cities to be considered for this position.

Job Type: Full Time

Comp range: $67,000 - $80,000

Expected Hours: 40 hours per week

Schedule: Monday - Friday

Hours of Operation: Days

Ability to Commute: Minneapolis, MN 55435

Work Location: In Person

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Short-term disability
• Long-term disability
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off
• Referral program