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Digital Content Creator

Posted: March 21, 2025

Minneapolis, MN or Remote

Full-Time

Purpose / Job Summary

We are looking for a creative and skilled Digital Content Creator to develop engaging and high-quality content across multiple digital platforms. The ideal candidate is passionate about driving engagement across digital channels through social media, has a proven track record of success in email marketing using HubSpot and thrives in a collaborative, fast-paced environment.

Key Responsibilities

  • Content Creation & Editing:
    • Create high-quality, engaging content for use on social media posts, email campaigns, landing pages and other digital platforms.
    • Film and edit text, images, video, and other multimedia content to align with our brand’s voice and objectives.
    • Collaborate with the global marketing team to align content with branding, campaign goals and audience engagement strategies.
  • Corporate Social Media Management:
    • Lead and manage social media content strategies, with a particular focus on LinkedIn and YouTube, to drive engagement, leads, and brand awareness.
    • Create and schedule posts, videos, and other content, ensuring that messaging aligns with corporate values and campaigns.
    • Monitor social media channels, track engagement metrics, and adjust strategies as needed to meet key performance indicators (KPIs).
    • Track and analyze content performance using analytics tools, optimizing for engagement and growth.
    • Stay up to date with industry trends, social media best practices, and emerging digital tools.
  • Email Marketing:
    • Design, create, and send out email campaigns using HubSpot.
    • Create email nurturing campaigns that guide leads through the customer journey, from awareness to conversion.
    • Implement and manage lead scoring strategies using HubSpot’s lead scoring tools to track and optimize lead generation efforts.
    • Analyze email performance metrics, A/B test campaigns, and continuously optimize for better engagement and conversion rates.
  • SEO & Analytics:
    • Use SEO best practices to optimize content for visibility on social media and search engines
    • Leverage HubSpot’s analytics tools to track content performance across email, social media, and other channels, and provide regular reports to the team.

Qualifications:

  • Experience:
    • Minimum of 2 years’ experience in corporate social media management as a Digital Content Creator, Social Media Manager, or similar role.
    • Minimum of 2 years’ experience using Hubspot with a proven track record of success in creating and managing digital marketing campaigns.
    • Minimum of 2 years’ experience in photography and videography using design tools (e.g., Adobe Creative Suite, Canva) and video editing software (e.g., CapCut, Adobe Premiere, Final Cut Pro).
    • Strong portfolio showcasing digital content creation skills, including social media posts, video editing, and graphic design.
    • Familiarity with SEO best practices and tools (Google Analytics, SEMrush, etc.).

Requirements:

    • Ability to work independently and thrive in a fast-paced, deadline-driven environment with multiple projects running simultaneously.
    • Strong collaborator who enjoys working across teams to achieve business goals.
    • Highly organized, with attention to detail and the ability to manage time effectively to meet deadlines.
    • Proactive and resourceful, with the ability to adapt to new tools, trends, and technologies.

Preferred Qualifications:

    • Familiarity with social media advertising and paid content promotion.
    • Advanced knowledge of LinkedIn and YouTube content best practices, including video production and social media strategy.
    • Expertise with HubSpot for email campaigns, CRM, and analytics. Having a HubSpot Certification(s) is a plus.
    • Strong written and verbal communication skills, with the ability to adjust content tone for various platforms and audiences.

Benefits:

  • Competitive salary and benefits package
  • Flexible working arrangements (remote/hybrid options)
  • Opportunity to work with a creative and dynamic team
  • Professional development and career growth opportunities

Apply Today

If you believe you are a good fit for this role and want to be considered as a candidate for this or future job openings, please send your resume, portfolio and cover letter outlining your experience with corporate social media management, content creation, and HubSpot campaigns to hr1@katun.com.

Thank you for your interest in Katun Corporation.

– Talent Acquisition Team.

*This list does not represent all physical demands; physical demands are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions. Katun Corporation is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any protected status as defined by law.

This job description is a general representation of the duties and responsibilities commonly found within this job category and should not be construed as a comprehensive list of all the responsibilities, duties, and qualifications required of individuals in this role. Job descriptions are not intended as and do not create employment contracts.